Logo & Branding / Printed & Online Design / Design Support
unlock new revenue
streams with a strategic
sub-brand
Expand your market reach
with a well designed
sub-brand
Expand your market reach with a well designed
sub-brand
With the New Year just round the corner and you start thinking of what you can do to boost your business’s revenue, enter into new markets? Creating a sub-brand could be the key to unlocking new opportunities and driving additional income.
what is a sub-brand?
A sub-brand is it’s own identity which sits under your current brand umbrella. It’s designed with a new goal in mind, that might be designed for a different target audience or market segment.
By introducing a sub-brand, you can tailor your products or services to meet the specific needs of this new audience without diluting your main brand. This strategic move allows you to diversify your offerings and capture a broader market share.
If you think about it, introducing a sub-brand will have a number financial benefits to your business.
target a new
customer segment
By developing a sub-brand you can reach out to different audiences, locations or niche markets that your main brand might not serve.
introduce new products or service
A sub-brand can be used to introduce new products or services to the market without confusing your current user base.
leverage
brand equity
It’s easier to launch a sub-brand because of the already established brand it sits under.
boost overal brand
presense
If your brand is entering new markets, then this gets more people seeing / talking about the sub-brand might even introduce new customers to the primary.
what makes a
successful sub-brand?
Wondering what you need to do to create a successful sub-brand.
identify the new target audience
First thing you need to do, is your research, define the market segment. Get to really understand their needs, preferences & those pain points. Create that sub-brand to attract them.
design a unique brand identity
With your target audience in mind, create a name & messaging that sets your sub-brand apart. The design can be designed to be unique as well or it might
need to borrow some elements from the main brand, that will depend on the brief – goals & objectives.
align your offerings
Might sound obvious, but your done all this hard work to identify your new target market. What you need to do is tailor your offerings to meet their requirements, Over pricing or designing thats not on point will only put people off.
launch & promote
Get your marketing hat on and start promoting your sub-brand. release Pre launch announcements / sneak peaks to build intrigue. As well as a thought out marketing campaign for the launch. Obviously getting this in front of
your new ideal client but could be something that can get mentioned via the main brand if appropiate.
need a hand with your sub-brand
If you want to chat about if a sub-brand is the right route to go, i’m more than happy to have that chat, and i’m also happy to put design that sub brand together for you 😉 Depending on the project that might be as little as a £100.
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If you want to know more about how we can help your business then please fill out the form opposite.