dive deep into
your startup logo
& brand’s potential

A strong startup brand doesn’t happen by accident, it’s shaped with clarity, intention, and a bit of bravery. If you’re ready to build something that actually stands out, this is where the real work begins.

let’s design a logo & brand
that’s unmistakably you.

It’s your first impression, the anchor of your identity, and the moment people decide whether you’re memorable or forgettable. When you’re starting a new business, you need a brand that feels real, confident, and ready to grow. That’s where the deep dive begins. I help you uncover what makes your business unique, understand your audience, and shape a visual identity that feels true to who you are. No templates. No shortcuts. Just thoughtful, human‑centred design built from the ground up.

why your start up
logo matters

Have you ever wondered why some startups make it big while others are lost at sea?

Your logo and branding are the guiding stars of your voyage — they help people recognise you, trust you, and remember you. Cookie‑cutter solutions won’t get you there. The businesses that stand out are the ones with a brand that’s unique, memorable, and designed with their ideal client in mind. When your identity speaks to the right people, it naturally attracts them.
When you’re new, every detail counts. Your logo should:

Reflect your values
& Personality

Speak clearly to the people you want to reach

Stand out in your
industry

Helps grow your
business

A great logo gives you confidence. It helps people trust you. It sets the tone for everything that follows.

how the deep dive works

I take the time to understand you: your ethos, your goals, your clients, and the story behind your business. Through research, exploration, and collaboration,
we shape a brand that feels authentic and aligned. You’re involved at every stage. Your feedback guides the direction. Your ideas help shape the final outcome.

This isn’t design done to you — it’s design done with you.

social dragonfly logo & branding
social dragonfly logo & branding
wow effct logo & branding

navigating prices

 

 

We know that as a startup, you need to be mindful of your budget, and that’s why we offer pricing packages
that are as refreshing as a sea breeze on a hot summer’s day.

Perfect for someone who has an idea
and it just needs polishing.

  • Your idea brought to life from
    sketch or concept
  • Clean, professional final design
  • Final logo files supplied in:
    AI, JPG, SVG, PNG, EPS

Best Seller

This is for those businesses that want to make an impact with their brand.

  • Onboarding session (Zoom or phone)
  • Initial sketches sent for your feedback
  • Concepts developed and refined
  • Final logo files supplied in:
    AI, JPG, SVG, PNG, EPS
For those who want the brand developing once the logo has been created.

Everything in the Deep Dive, plus:

  • Social media covers
  • Social media template
  • Business card design
  • Letterhead design (if needed)
  • Pull-up banner
  • Final logo files supplied in:
    AI, JPG, SVG, PNG, EPS & PDFs
Your idea, created: I’ll need to see or hear your idea first. If it works, great. If I don’t think the concept will work, I’ll give you honest feedback. I don’t want to waste your money on a design I don’t believe in.

The deep dive & signature treasure process: Your initial concepts are based on the completed onboarding process. From there, I create rough sketches and send them over for your feedback. This helps us agree on the right direction before anything is polished. It saves time on both sides and avoids presenting finished concepts that were never right in the first place. Once we’ve chosen the key direction(s), I refine and develop the design until we reach the final logo. This way, everything you see is aligned with the bigger picture and the identity we’re building.

When the project is complete, you’ll receive:

The final AI source file
Formats for online use: JPG, PNG, SVG
Formats for print: EPS, SVG
Full-colour, black and white versions

Everything you need to use your logo anywhere, without limitations.

why work
with me?

I’m here to make you visible.
Not with generic templates or off‑the‑shelf designs, but with thoughtful, human‑centred creativity that reflects your personality and your purpose. You get clarity, honesty, and design that actually works in the real world. I do this by asking the right questions, getting to know you, your ethos, your goals and your clients. I involve you at every stage, gathering feedback as we go, so the project moves in the right direction and the ideas we create are ones you genuinely connect with.

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If you want to know more about how we can help your business then please fill out the form opposite. 

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