the f words
logo & social
thank flip its friday
I was approached by Alison, Verity & Robyn who all had several years of experience running successful networking events in the Northamptonshire area before the recent lockdown restrictions.
During the lockdown of 2020, they created a new networking group and needed a new logo. To complement the logo, they also needed secondary material that could be used on social media to advertise any events for their newly-formed networking group.
The brief was simple; to create a logo that made the group stand out from the million others online. No cliché slogans or stock images like a circle of faceless people embraced in a fake handshake.
It needed to capture the fun, disruptive nature of the group. It needed a logo that when you see it, you drop everything and take notice.
My initial concepts had a few different styles and images in play. But in the back of my mind there was a rebellious nature that drew me towards the theme of ransom notes.
So, I repurposed found lettering from guerrilla marketing and fly posting to bring the message (no pun intended) to life.
It was the opposite of what anyone would expect from a networking event. It was perfect for what they wanted. The use of bold colours and bold fonts really attracts the eye.
With the logo finished, I moved onto creating the social images. I set up a series of layouts for social posting, done in such a way that made post-making a “mix and match” affair.
I created graphics leading up to the event launch, and needless to say, the launch event of the group saw record numbers for any of their events.
As a result of successful collaboration, I continue to provide artwork that’s used for engagement on social media and promoting future events.
I also created a supporting logo variant for when they need to move away from their usual networking slot.
For more info on the event you can find them here
James is amazing. I am not the easiest of clients. But he was very patient and professional until we found a logo I love . Highly recommend him.
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